:: Search Engine Optimization tools and other information

Included, you will not only find a FAQ about websites but also a checklist and tools that will help you develop a professional and search engine optimized website. Although this summary do not includes all the processes one can use to help rank higher on the search engines searches, it provides a good start.

Search Engines Tools

Keyword Density Checker
Link Popularity Checker
WebPage Size Checker
Spider Simulator
HTML validator
Robots.txt validator
Header Checker
Server Header Checker
Search Term Suggestion Tool

FAQs about Websites:

1. Most people and companies use the Internet as a research tool for their business solutions.
2. Most business websites can cost anywhere from $1,000 to $100,000, plus monthly maintenance, optimization, search engines and marketing fees.
3. Most professional business websites are redesigned every 18 months. This is to maintain the information up to date in addition to the fact that search engines take in to consideration how often a page is updated as part of their search engine page ranking equations in order to determine which page should be showed first when terms are input in to a search engine.
4. Most websites are never updated
5. Most people do not understand how a well designed web site can help their business grow.
6. Most people and organizations do not spend enough time on marketing their websites.
7. Most people do not understand how many business processes can be automated through the use of a website. If one can imagine it, it can be done online.
8. Most of the Internet users still use modems to connect to the Internet. This is why a well design page should be as small in size as possible, including pictures, text and code.

How to build a search engine optimized website:

As you will see from this list, there is a lot of processes that should be performed on a website in order to be search engine optimized. This is why it is suggested that you hire an expert in the search engine optimization field. However, included is a list of some of the processes that you could perform to better optimize your site.

1. List the web pages that you will have for your website (IE: Home, Services, Contact, etc.)
2. Write a descriptive title of 5 to 8 words for each website page.
3. Find out what are the term people search for in order to find the infomation that you are presenting on each page. You could do so by running the Search Term Suggestion Tool.
4. For each web page, list 20 - 25 keywords or key phrases (the kind of words or phrases someone might search on to find a business or website like yours)
5. Write a summary description for each website page. This description should contain as many keywords from the list in step #3 as possible. This description should be between 200 to 250 character, including spaces.
6. Write the text content for each website page.
7. Make sure that the content uses as many keywords as possible but still it should make sense.
8. Check that the percentage amount of usage of your main keywords for each page is above 5%. You can do to by using the Keywor Density Checker.
9. Submit Page to Search Engines. Submit your page to the important Web search engines and directories: Google, AltaVista, Excite, HotBot, Lycos, Infoseek, WebCrawler, Yahoo, Northern Light, and other search engines.
10. Include URL on Stationery, Cards, and Literature, Stationery, brochures, and literature.
11. Develop a Free Service. Offer a free products or services to new customers. This draws more traffic to your website.
12. Request for your partners, membership groups, industry trade associations to list your company name, contact information including a link to your website in their websites.
13. Link these partners and groups website pages somewhere in your site. You may want to create a Links page and/or a site map. However, make sure that you do not only enter the links but also a brief explanation about the group or organization that you are linking to.
14. Search for other website directories where you may be able to list your organization and create reciprocal links to their website.
15. Issue Press Releases. Find newsworthy events (such as a big contract or R&D breakthrough), and send press releases to print and Web periodicals in your industry.
16. Ask visitors to register with your site.
17. Publishing a regular newsletter in order to stay in contact with your prospects.
18. Configure your email system to automatically insert contact information with each email, including your website link.
19. Promote Your Site in Mailing Lists and News Groups.
20. Every so often you should announce a contest and/or other type of offers to bring more traffic to your website.
21. Join a Banner Exchange Program such as MSN BCentral or a Pay per click program such as Overture.
22. Buy a Text Ad in an E-Mail Newsletter.
23. Construct a series of Gateway websites, each tuned for a particular search phrase and search engine.
24. You can also pay to be placed first on search engines for your key words.
25. Reward word of mouth referrals.
26. Ask Visitors to Bookmark Your Site.
27. Make your site more interactive & interesting.
28. Make sure that the code is clean, easy to read and free of errors. You can make your website pages cleaner by writing the scripts in separate files and then calling the script routine from each page.
29. Add discussion boards, buy/sell boards, job boards, etc. to get people to invest in your web site, while you increase your content and contact base.
30. Include wanted information in your site or ways to get to that information by including news wire headlines and industry news keeping people coming back for more.
31. Make sure your site is easy enough to navigate and understand.
32. Do not clutter the website.
33. Brand your site by making sure you have and recognizable and compelling logo and slogan.
34. Market your site at major events such as trade shows.
35. Print catalogues.
36. Write articles in your field.
37. Submit on line or print articles in your field, in order to demonstrate your value and expertise in your field.
38. Survey your customers.
39. Make sure your home page downloads in not longer than 10 seconds or people will go away. To do this, you should make sure that all your web pages are less than 200K. You could do this by using the Web Page Size Checker.
40. Start your own banner network.
41. Reach out to all of your client web sites and start your own network.
42. Monitor your search engine rankings.
43. Add new content to your site every so often.
44. Resubmit to search engines periodically
45. Consider giving your web site a new look once in a while.
46. You may also want to hire a search engine optimization and positioning expert.