Practically speaking, your domain name is the core of your Internet
identity, your online brand. Your customers will remember this name
and use it to find out about your products and services. And since no
two parties can ever hold the same domain name simultaneously, your
Internet identity is totally unique.
Technically, a domain name is an addressing construct used for identifying
and locating computers on the Internet. While computers use Internet
Protocol (IP) numbers to locate each other on the Internet, people find
them hard to remember. Therefore, domain names were developed to permit
the use of easily remembered words and phrases to identify Internet
addresses. For example, the domain name www.globalstrata.com represents
the company GlobalStrata Solutions, Inc. When you type globalstrata.com
in a web browser or send e-mail to someone at globalstrata.com, the
Domain Name System (DNS) translates globalstrata.com into the IP numbers
used by the Internet and connects you to GlobalStrata Solutions, Inc.
